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Brand positioning: Fast and fashionable
"Fast Fashion" represents an attitude and responsibility. Flamingo "does not produce luxury goods, but only cosmetics that Chinese women can afford". The brand gradually meets the needs of various mass consumers through rapid product launches and precise trend grasp.
Starting from its brand history and attributes, Flamingo does not blindly follow or follow others. It accurately grasping its own characteristics and differentiates itself as "fast and fashionable" : it embraces multiple product feature attributes and takes into account multiple consumer needs. Accelerate the product development cycle and maintain the freshness of the product range; Accurately predict fashion trends and meet the needs of all kinds of consumers.
Brand slogan: The more people use it, the more people like it
Committed to enabling every woman to display confidence and achieve a perfect self. Based on building a national makeup brand; Adhere to a mass-market product price positioning; Gradually improve the channel intensive distribution strategy; Promotion of star products that meet the needs of local women.
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